August 01 2014
Your website is your online "real estate" showroom, so it needs to be appealing and functional. Most experts would agree that your website should also have IDX so that you can provide MLS property search for website visitors. Without IDX, you can display only your own listings, which doesn't provide a compelling search experience. The ultimate goal of your website is to gain new business or sell properties, so it will need the ability to capture leads.
Your website options span a wide range – from 100% custom design, to template-based do-it-yourself. The key to success is balancing your budget constraints with your goals, and finding a vendor who will fit that niche.
To help you learn more about real estate websites, we recommend reading the following articles. They're a good place to get started:
If you're in the market for a real estate website, there are questions you can ask to evaluate which option is right for you, like:
Find more questions to ask in our 2014 Technology Guide. It's a free resource for real estate pros who want to learn more about the technology products available to them.
Here are three website solutions highlighted in the Tech Guide:
For more information on the options above, download the full guide. For a full list of website providers, visit our Product Directory.
This is the latest in a series of articles that explores the spectrum of technology products available to real estate professionals. Each post covers what a specific type of technology does, how to evaluate solutions in that category, and available options. Here's what we've covered so far:
Stay tuned for more!