July 21 2014
A real estate professional can look at the market much as a doctor approaches a patient. Your doctor will assess your health on a variety of different levels and use a battery of tests to determine how well each of these levels is functioning. So, too, do real estate professionals assess the "health" of their local market – but instead of an MRI or blood test, you use market analytics tools. Instead of cells, organs, and bones, you are examining specific properties as well as neighborhoods, regions, counties, and the nationwide market. And, of course, your insights are possible thanks to data collected about taxes, sales histories, demographics, schools, zoning, and more.
Just as a doctor needs accurate information to cure a patient, a REALTOR® needs complete and accurate information to serve their clients. This is where market analytics tools can help – but it's imperative to find the right solution for you. So, let's make sure you're armed with the questions you need to ask and take a look at a few of your options.
If you're considering a market analytics tool, there are questions you can ask to evaluate which option is right for you, like:
You can find more questions to ask in our 2014 Technology Guide. It's a free resource for real estate professionals who want to learn more about the technology products available to them.
Here are four market analytics solutions highlighted in the Tech Guide:
For more information on the options above, download the full guide. For a full list of market analytics solutions, visit our Product Directory.
This is the latest in a series of articles that explores the spectrum of technology products available to real estate professionals. Each post covers what a specific type of technology does, how to evaluate solutions in that category, and available options. Here's what we've talked about so far:
Stay tuned for more!