September 01 2021
Ready to start sharing engaging real estate content with your network, but not sure where to start? If you want to share neighborhood market stats, new listings, open houses and client testimonials, this article will get you going.
Canva is a simple to use, online design and publishing tool. With it, you can easily create designs without having professional design skills. All you need is an understanding of your brand colors and fonts, along with a clear idea of what you want to share.
With a free account, you'll be able to use the templates shown in this article. But it will take a Canva pro account, or pay per download, to export the designs as graphics you can share on Instagram. If you're just kicking the tires, try signing up for the Canva Pro 30-day trial. That will allow you to have all of the features, free for a month.
With premade templates, you're not starting from scratch. You'll simply find designs that you like and then modify the overall look and feel as needed with your brand colors, fonts, and imagery.
Agents active on social media platforms such as Instagram often share market stats for their geographic farm area. So for this article, we're going to break down the how-to and provide a few specific templates to make the job easier.
Change Colors
Add or Change Image
Now that you understand the basics of editing a Canva template, let's focus on customizing a Market Stats template using data from RPR.
First, click this link and then select "Use Template." The design shown below will open.
Next, we need to get the data from RPR to update our graphic. You'll need to visit RPR and search for the area you'll be covering. If the area is a neighborhood, try using the RPR Neighborhood search tool, or create a Market Activity report for any geographic area. For this example, I'll generate a Market Activity report for a neighborhood and we can use the data from there.
Once the Market Activity report has been generated, open it and navigate to page #2. We'll use the Median Estimated Home Value and 12-Month Price Change for this template.
Next, navigate back to Canva with the Market Update template open. Double click on the blue median estimated home value text. It will become highlighted. Now type the correct number from your Market Activity Report. In this case, it was $690K, so type that amount in.
Then repeat this for the "Change Over the Last 12 Months." In this case, that was 26.11%, so type that now.
See how easy that was? Now update the colors and image as needed using the directions from the start of the article.
Once you've updated your colors, imagery, and market stats, it's time to export your design.
We created a few real estate-themed Canva templates that are free for your use. You'll need to add your own colors and images, where appropriate, but these designs mean you'll spend less in design mode and more time sharing content in your feed.
Well, now you know the secret of how other agents create such beautiful, professional-looking images for their social channels. Combining Canva's low cost, easy-to-create image templates with RPR's data will make you look like the go-to neighborhood expert you are.
Next time you post on Facebook or Instagram, remember this how-to and take your post to the next level. Your social posts shine and they'll get plenty of eyeballs, too. Good luck!
To view the original article, visit the RPR blog.