May 07 2020
We have all been touched by a story or event during COVID-19 that has warmed our hearts. We have heard about the agent that left an Easter egg hunt on the lawns of several of her clients. Or the REALTOR that sent a handwritten note and a beautiful candle to each of her clients to let them know she was thinking of them.
Molly McKinley, CEO of Intentionaliteas and VP of Brand Strategy for RateMyAgent, took us through some phenomenal "conscious capitalism" ideas about how to become more human and share the great works you have done for your clients in warm and effective ways through the mail and online. She taught us about an interesting concept dubbed "digital word-of-mouth marketing."
Here are three key takeaways:
1. Let your clients know that you really care about them. No human being wants to be thought as a "lead." Pay it forward. Do kind things for them in unexpected ways and at unexpected times, and you will reap great rewards—and probably like your job as a REALTOR® much better, too.
2. Just because you have a strong, local, referral-based business doesn't mean you can't create a strong digital marketing presence. You can use the words of satisfied clients to tell your story online so you don't have to bow down to the "me, me, me" advertising that so many agents do.
3. There is now a simple and inexpensive way to collect all of your reviews from online portals, referral systems, websites and even emails or handwritten notes and put them all in one place so you can share them online, in listing presentations, and via reports. Check out RateMyAgent.com to learn more.
Watch the recording here:
Friday, May 8
Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni
Monday, May 11
Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside
Tuesday, May 12
Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic
Wednesday, May 13
Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media
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