October 24 2019
Marketing has evolved at breakneck speed and Realtors that don't keep up fall behind fast. Take video, for example. What wasn't even a "thing" in digital marketing a few short years ago is now the THING that catches the attention of your prospective clients. Moreover, video isn't just for your website. Video has come to CRM, even to the most common communication channels like email and text.
What makes using video with your CRM so powerful for real estate, you might ask? Just count these ways – seven to be exact:
The inbox is one of the noisiest places today, making it difficult to get your email noticed, let alone opened. By simply adding the word "video" in your email subject line, you can boost your open rates by as much as 19%, according to SocialMediaToday. Why? The same report found that 44% of consumers prefer to learn something new by watching a video. When you speak their language, they are much more likely to listen.
Video gets the attention of your audience much faster and more effectively than plain, old-fashioned text. Consider the fact that YouTube is one of the top search engines today. People are looking for videos, and if they find one in your real estate email marketing, they are much more likely to stop and take a second look.
In addition to grabbing attention, video helps keep the attention on your email message. Pictures tend to elicit a stronger response than words as people can immediately identify with someone speaking directly to them. Video engages your audience in a way that text never will. This modality is also highly effective in delivering even complex information simply and quickly. With today's fast pace, quick and easy are the way to get results.
Ready to drive substantial traffic to your website? Add a video to your next email. Research has shown that simple addition can increase click-through rates by as much as 200-300%. A video allows you to connect with people on a much more intimate level than text, which builds nearly instant credibility and trust among your audience.
Videos have this spectacular way of going viral, as people want to share them with others. SocialMediaToday reports that a video is shared 1,200% more often than text alone. With social media now taking its spot as a top marketing platform, you can't afford not to engage prospective clients in this hyper-connected world.
Giving your business a live face and voice make you look more trustworthy and approachable to prospective clients. It can be difficult to ensure a text message evokes the appropriate response, as people can put different spins on the words they read. However, a video combines facial expressions with the words to make you more engaging and relatable. As trust and confidence are paramount for a successful real estate agent, your ability to convey these features through video offers endless value in your real estate agent marketing.
Google loves video. In fact, videos are 45 times more likely to rank on the first page than text messages. In addition to their simple popularity among search engines, videos are more likely to get shared. Sharing creates inbound links that also positively impact your ranking. It's a win-win across the board.
While video in real estate email marketing is good, video in texts is even better. If you have begun using your CRM to send texts, there are some very good reasons why the simple addition of video can offer an even bigger bang for your buck:
Real estate video marketing can be effective, but it will only be as good as your ability to create a quality video designed to get results. Marketing guru Neil Patel offers a few tips on creating videos that will take your marketing efforts to the next level:
Like any form of marketing you use, tracking and analytics will help you know just how successful your campaigns really are. That is true of real estate video marketing as well. When you know how many emails are opened and how many videos are watched, you can use that data to tweak your marketing efforts to continue to increase your ROI.
To view the original article, visit the Wise Agent blog.